SMS marketing is a marketing communication channel, much like email marketing or direct mail, that allows businesses to message customers with marketing messages through SMS, or as more commonly known, text messaging.
These marketing communication messages can vary from promotional messages, product launches, new lines, sales, offers and more.
In the modern business world there are lots of ways to market and advertise your business, and SMS marketing is another one of those ways. However, it can do much more than that.
SMS marketing is the perfect modern way to communicate with your customers.
In this modern fast paced world, people want to communicate in a way that suits them, a nice quick, convenient way that fits with their lifestyle. And that is exactly why SMS marketing is now so popular among customers and businesses.
It’s quick, easy and convenient for businesses too. They can send out large bulk SMS messages all at once in the click of a button. They can then track who clicked their links and see who has unsubscribed from their messages.
– 98% of all text messages get read (Source: Gartner)
– 95% of all texts are read within 3 minutes (Source: Forbes)
Which means businesses love SMS marketing because they can virtually guarantee that their messages will get read instantly!