Vodafone: no UK TV offering until broadband is ‘successful’

Vodafone will not launch a TV service in the UK until its fixed-broadband offering is “successful”, according to CEO Nick Read. Speaking to analysts after Vodafone unveiled its quarterly figures, Read said that Vodafone UK CEO Nick Jeffery had made “the right decision” in focusing on a broadband offering without TV for the time being.

“When we’re successful and we know the [fixed broadband product] and have great service, then I want to overlay TV,” said Read, adding that this would be based on Vodafone’s company wide cloud-based OTT TV platform. Read said the decision to hold back on TV in the UK was “brave” but that it was a “good example for Vodafone moving forwards” because the company should focus on “doing a few things really well”.